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Vercel’s Glenn Hitchcock & John Pham - Design engineering deep dive

34 snips
Apr 11, 2024
Glenn Hitchcock and John Pham from Vercel discuss design engineering, collaboration between designers and engineers, hiring criteria for design engineers, and building with reusability in mind. They also touch on software creation, Framer components, Screwball scramble, and Dead Simple Sites.
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ANECDOTE

Betting On A New Tool

  • Ridd bet on learning Framer with zero prior experience and built the Dive site in it.
  • He found Framer intuitive and loved the publish workflow that felt like magic.
INSIGHT

Closing The Design Execution Gap

  • Design engineering narrows the design execution gap by combining taste with implementation.
  • That closeness speeds the process and produces higher-fidelity critiques and outcomes.
INSIGHT

Design As A Central Resource

  • Vercel's design org has three arms: brand, product design, and design engineering.
  • Design engineering (six people) acts as a central resource that shapes narrative and tangible experience.
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