
Dive Club 🤿 Vercel’s Glenn Hitchcock & John Pham - Design engineering deep dive
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Apr 11, 2024 Glenn Hitchcock and John Pham from Vercel discuss design engineering, collaboration between designers and engineers, hiring criteria for design engineers, and building with reusability in mind. They also touch on software creation, Framer components, Screwball scramble, and Dead Simple Sites.
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Betting On A New Tool
- Ridd bet on learning Framer with zero prior experience and built the Dive site in it.
- He found Framer intuitive and loved the publish workflow that felt like magic.
Closing The Design Execution Gap
- Design engineering narrows the design execution gap by combining taste with implementation.
- That closeness speeds the process and produces higher-fidelity critiques and outcomes.
Design As A Central Resource
- Vercel's design org has three arms: brand, product design, and design engineering.
- Design engineering (six people) acts as a central resource that shapes narrative and tangible experience.
