Build with Leila Hormozi Taking the Leap Towards Success (on Behind the Brand) Pt.1 - March ‘23 | Ep 96
Dec 7, 2023
Leila Hormozi, a successful entrepreneur who amassed over $100M in net worth by age 28, shares her inspiring journey from a small town in Michigan to the competitive fitness industry in California. She discusses her early challenges in sales and marketing, and the lessons learned through failure. Leila emphasizes the significance of resilience and embracing change, as well as balancing personal relationships with professional ambitions. Her move towards autonomy and independence reflects her dedication to building unshakeable businesses.
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Leila's Move to California
- Leila Hormozi moved to California with $5,000 and a degree in exercise science.
- She strategically chose a gym job based on proximity to her affordable (ghetto) apartment.
First Job Interview
- Leila's first job interview involved getting 15 referrals, highlighting the importance of sales.
- She observed others struggling with this task, emphasizing her determination.
Marketing vs. Branding
- Marketing is the effort to acquire customers or attention, while branding is what a company is known for.
- Marketing activities, whether traditional or digital, shape brand perception.