The Storytelling Lab

The Best Way to Start Your Story So They Stay Engaged

6 snips
Feb 26, 2024
Learn how to craft impactful opening lines that captivate your audience and keep them engaged throughout your story. Explore the essential role of storytelling in various aspects of communication and uncover the secrets to engaging your audience with compelling story openings. Discover the interplay of conflict and vulnerability in coming-of-age stories and master the art of capturing audience attention and emotions.
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ANECDOTE

Stand By Me Opening

  • Rain Bennett cites the opening line of Stand By Me as impactful storytelling.
  • The line, "I was 12 going on 13 the first time I saw a dead human being," immediately sets the story's tone and raises questions.
INSIGHT

Attention Spans

  • Short attention spans are a myth; competition for attention is fierce.
  • Effective storytelling piques interest and provides immediate value, making audiences less tolerant of less engaging content.
ADVICE

Open Loops

  • Open story loops to spike dopamine in your audience.
  • Ask questions they want answered and continue to answer them throughout the story to maintain engagement.
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