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Customer engagement is rapidly evolving, with CRM systems playing a pivotal role in shaping how brands connect with their audiences. Today’s CRM platforms go beyond simple contact management—they harness data and AI to deliver personalized, timely interactions that resonate on a deeper level. This shift means businesses must move from transactional exchanges to building genuine relationships, creating experiences that foster loyalty and long-term customer value.
In this episode, Sam Gupta engages in a LinkedIn live session with Thomas Wieberneit, CEO, aheadCRM, in a live LinkedIn session as they discuss CRM and customer engagement trends.
Background Soundtrack: Away From You – Mauro Somm
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WBSRocks: Business Growth with Enterprise Software and Digital Transformation