How do you position yourself uniquely so that you can win more often? In this episode of Real Relationships Real Revenue, I’m diving into the topic of positioning. I have found that this is very rarely taught but it’s a critical skill to make yourself unique in the mind of the buyer.
Topics We Cover in This Episode:
- The law of positioning
- Why people don’t care about your accolades
- The three words to use when talking to a client
People don’t care about your accolades, they care about how you are going to impact them. So try to avoid talking too much about yourself when speaking to clients. Simple messages win. You want to shape the decision criteria and convey your messages so that it shows a clear benefit to the client.
This may seem nebulous, but I’m going to give you the process of how to accomplish this over the next couple of videos. Make sure to check out the Cryder research that I mentioned in this episode. This research is incredibly powerful and I think you’ll really enjoy it.
Resources Mentioned:
Read the Cryder research: https://doi.org/10.1016/j.obhdp.2012.08.002
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