LEADING BRANDS® — Wavebreak Podcast Scaling Profitably with Ben Cogan, co-founder of Agora
Ben Cogan, co-founder of Agora, joins the Wavebreak Podcast to share the current state of direct-to-consumer and how you can maximize success in 2023 and beyond.
Topics covered include:
- Marketing Strategy: The importance of a smart marketing strategy for DTC businesses, including what channels to focus on, profitability optimization, and incrementality testing.
- Profitability: Insights on avoiding common mistakes to ensure sustainable growth and profitability.
- Future of DTC: The evolving DTC landscape, including increased competition and rising advertising costs, learn proactive strategies to stay ahead.
Ben Cogan is the co-founder of Agora Brands, an e-commerce aggregator acquiring wonderful direct-to-consumer businesses.
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