#97: B2B Marketing in a Down Economy: Proven Strategies for Success - Demand Generation

Are you a B2B marketer struggling to navigate the challenges of a down economy? You're not alone. But what if we told you that even in tough economic times, you can still generate demand and prove your worth?

Today we dive deep into the strategies that successful B2B marketers use to thrive in a down economy. We'll share insights on how to optimize your marketing strategy, navigate budget cuts, and continue generating demand when the going gets tough.

From understanding high intent keywords and leveraging Google's AI tools for better audience targeting, to efficient remarketing strategies and focusing on your Ideal Customer Profiles (ICPs), we've got you covered.

This episode is more than just a discussion - it's a treasure trove of actionable insights that can help you not just survive, but thrive in a down economy.

So, are you ready to turn the tide and make the most of your B2B marketing efforts? Hit play and let's get started!

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00:00 Opening

01:17 The Challenge: Proving Your Worth in a Down Economy

11:48 Leveraging High Intent Keywords in Economic Downturn

16:35 Budget Efficiency: Remarketing Strategies in a Down Economy

19:12 Key Takeaway: Prioritizing ICPs in Budget Cuts

20:24 Pressure & Creativity: Thriving in a Tough Economy

21:47 Redefine Best Customers for Effective Demand Generation

27:56 Leverage The Dream 100

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S04 E97 - The B2B Playbook

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