The podcast by project managers for project managers. Mastering written communication and focusing on the hidden science behind how our reading and writing influences our thoughts and actions. Hear some best practices when it comes to writing winning bids, pitfalls we should avoid, as well as common workplace communication errors. Table of Contents 02:02 … Rob’s Background Story03:17 … Misfired Messages07:23 … Knowing When to Call a Time-out10:53 … Recognizing the Warning Signs12:56 … Effective Writing in Project Management15:45 … Fluency Heuristic17:01 … Overloading the Decision-Maker22:46 … An Attention-Grabbing Introduction26:57 … “Garden-Pathing”27:49 … Email Salutations29:18 … Compelling Subject Lines30:54 … Words of Advice34:01 … Contact Rob35:01 … Closing ROB ASHTON:  ...write as if you are writing for a human because you are.  You know, not for the position.  You don’t look at someone’s job title.  Think of them as a human being.  They are as human as you are, and they’re subject to the same mental shortcuts and the same irritations and the same cognitive biases. WENDY GROUNDS:  Welcome to Manage This, the podcast by project managers for project managers.  We are so glad you’re joining us.  If you like what you hear, please visit us at Velociteach.com, where you can leave a comment on our Manage This Podcast page.  I’m Wendy Grounds, and joining me is Bill Yates.  Today we’re very excited about our guest.  We’ve never really talked about written communication.  Rob Ashton has a very interesting background.  He’s actually been in science and research.  And because of that he got into the process of reading and writing because of writing scientific reports and research papers.  But he has a very unique perspective on why so much of our written communication just doesn’t work. BILL YATES:  That’s true.  Now we’re in a remote workforce more so than ever.  So many of us are working virtually.  So what do you do?  You pop open Slack.  You pop open Skype.  And you pop open Teams.  And you just instant message with your team back and forth, back and forth.  Which many times that’s totally appropriate.  I think as Rob will get into, we have a number of different tools at our disposal.  You’ve got to pick the right tool for the right message, or you’re going to get into trouble. WENDY GROUNDS:  Right, right.  I’m excited to talk to Rob.  A little bit about him before we get there is he’s the founder of a global learning company called Emphasis, which specializes in written communication.  Some of his high-profile clients have been Big 4 accounting firms, big tech, big pharma.  He’s also done some work with the U.K. Prime Minister’s office at 10 Downing Street, and even the royal household at Buckingham Palace.  So we’re in good company. BILL YATES:  Yes.  WENDY GROUNDS:  Hi, Rob.  Welcome to Manage This.  Thank you so much for joining us today. ROB ASHTON:  Hey, it’s great to be here.  Thanks for inviting me. Rob’s Background Story WENDY GROUNDS:  Rob, before we get into our conversation on written communication, can you tell us how you got into this field and what your background is? ROB ASHTON:  I started off as a research scientist before a love of words led me into publishing.  So originally trained as an editor.  And I did that for a while, and I found that I guess I just got a little tired of applying the same techniques again and again to the words I was trying to knock into shape.  And I decided that instead of doing that, I would go and teach people to do it.  So I set up a training company to do that, and that was called Emphasis.  And that was 23 years ago. And then six years ago I decided that I would go back to my roots, and I would start to look at the science of this because there’s very little out there on the science of written communication, or at least in the business world.  There’s a ton of stuff out there in the academic world,