In this episode of "The Art of the Brand" We explore what makes a brand truly iconic. Using Guinness as a case study, they delve into the power of cultural alignment, storytelling, and creating memorable consumer experiences. Discover the strategies behind building a brand that transcends borders, from the immersive Guinness Storehouse tour in Dublin to the clever campaigns that resonate globally. This episode is a masterclass in transforming a product into a cultural phenomenon.