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Mattel’s Filmmaking Strategy

Jul 22, 2023

In a fascinating discussion, Alex Barasch, a New Yorker writer focused on entertainment and culture, shares insights about Mattel's ambitious filmmaking strategy. With 45 films in the pipeline, he reveals how Mattel is transforming into an IP powerhouse. They explore the significance of star power, the challenges of adapting beloved toys, and the potential for classic games like UNO to hit the big screen. Barasch also contrasts the evolving creative processes in Hollywood with the tech industry's decision-making, highlighting the need for originality amidst established franchises.

21:18

Creator website

Episode guests

Alex Barasch

AI Chapters

Episode notes

Intro

2min

Mattel's IP Transformation

11min

Executive Decision-Making in Film: From Tech Insights to Four Quadrant Success

2min

The Impact of Star Power in Film Adaptation Success

3min

The Role of Originality in Hollywood's IP Strategy

3min

Mattel has 45 films in development. A cinematic take on UNO could be coming to a theater near you.

Mary Long caught up with New Yorker writer Alex Baracsh to discuss his recent piece, “After ‘Barbie,’ Mattel Is Raiding Its Entire Toybox”. They discuss:

- How Mattel is becoming an IP company. - Why “The Last of Us” broke the curse of bad video game adaptations. - If big budget movies really need characters that audiences already know.

Companies mentioned: MAT, HAS, DIS

Host: Mary Long Guest: Alex Barasch Producer: Ricky Mulvey Engineer: Dan Boyd, Rick Engdahl

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