Motley Fool Money Mattel’s Filmmaking Strategy
Jul 22, 2023
In a fascinating discussion, Alex Barasch, a New Yorker writer focused on entertainment and culture, shares insights about Mattel's ambitious filmmaking strategy. With 45 films in the pipeline, he reveals how Mattel is transforming into an IP powerhouse. They explore the significance of star power, the challenges of adapting beloved toys, and the potential for classic games like UNO to hit the big screen. Barasch also contrasts the evolving creative processes in Hollywood with the tech industry's decision-making, highlighting the need for originality amidst established franchises.
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Mattel's IP Strategy
- Mattel's CEO, Ynon Kreiz, aims to reinvent the company as an IP company, not just a toy maker.
- This strategy leverages existing toy brands to create films and other content, capitalizing on established assets.
Barbie's Long Road to Production
- The Barbie movie's journey to production was long, starting in 2008, partly due to Mattel's concern about brand image.
- Previous versions with Amy Schumer and Anne Hathaway were deemed too critical of Barbie by Mattel.
Mattel vs. Marvel
- Unlike Disney's Marvel Cinematic Universe, Mattel lacks a deep storytelling foundation for its toy brands.
- This presents both a challenge and an opportunity, as Mattel must balance brand legacy with creative freedom.
