Mattel’s Filmmaking Strategy
Motley Fool Money
00:00
Mattel's IP Transformation
This chapter explores Mattel's strategic evolution from a traditional toy manufacturer to an intellectual property powerhouse under new leadership. It discusses the creation of culturally significant content, particularly through the lens of the upcoming Barbie movie and a broader film strategy involving 45 projects based on its toy franchises. The chapter examines the challenges and creative processes involved in reimagining classic toys for the big screen amidst concerns of brand reputation and audience fatigue.
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