Marisa has advised many venerable brands, including Goldman Sachs, Omnicom, Morgan Stanley and NYSE Euronext. She led NYSE Euronext through a dramatic brand transformation, retooling their listings franchise to become #1 in attracting technology IPOs.

Through those interactions with both Fortune 500 companies and pre-IPO startups, she identified a market need to advise growing companies on a host of marketing issues, inspiring her to found RG Marketing in 2014. She is a frequent guest lecturer at NYU Stern and teacher at General Assembly for Digital Enterprise.

Main Topics:

The Kitchen Table Of Business
Owning A Business vs. Working For A Corporation
Branding in a Human To Human Economy

Mentioned This Episode:

The Ricciardi Group
Uberflip
The Runner's Guide To The Meaning Of Life - Amby Burfoot
Give And Take - Adam Grant
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Follow Marisa on Twitter
The Ricciardi Group Newsletter & Blog

Episode 28: The Kitchen Table of Business with Marisa Ricciardi