This Is TASTE 692: What Breaking 2 Million on Social Really Feels Like with Hannah Taylor
Nov 26, 2025
Hannah Taylor, a culinary creator and New York Times bestselling author, shares her journey from a mother of three to a social media sensation. She reflects on her Southern cooking roots and the emotional ties of family recipes. Alongside Mina Park and Kwang Uh of Baroo, they dive into fermentation-driven Korean cuisine and their restaurant's evolution. Hannah recounts her viral moment that launched her career and expresses pride in showcasing Southern food globally. Together, they explore the powerful connections within their respective culinary communities.
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Dare Turned Into Overnight Breakthrough
- Hannah Taylor started posting because friends dared her to share Snapchat cooking clips and she accepted the dare.
- One viral night she woke up to many followers and briefly considered quitting because she felt overwhelmed.
Learning By Watching Beats Measuring
- Hannah learned to cook by observing her grandmothers and absorbing movements and instinct.
- That apprenticeship-style learning shaped her intuitive, feel-based cooking style.
Road-Trip McGriddle Confession
- On a road trip from Georgia Hannah indulged in McDonald's McGriddles despite avoiding fast food.
- She admits the McGriddle (with added hash brown) became a guilty breakfast pleasure during travel.
