The Game with Alex Hormozi Part 7: Continuity Offers | $100M Money Models Audiobook | Ep 944
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Aug 19, 2025 Discover the power of continuity offers that ensure ongoing revenue and customer retention. Learn how strategic bonuses can make membership appealing and drive engagement. Hear about unexpected entrepreneurial lessons from a casual conversation and a unique trash collection venture. Dive into mastering continuity offers with various discount strategies, and see how waived fees can solidify customer loyalty. This discussion is packed with actionable insights for anyone looking to elevate their business success!
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Continuity Multiplies Customer Value
- Continuity offers turn single sales into recurring revenue by getting customers to keep paying until they cancel.
- They attract more buyers at lower initial prices and create more upsell opportunities over time.
Lead With The Bonus, Not The Membership
- Use bonuses, discounts, and fees to get customers to start and keep paying for continuity.
- Sell the bonus first, then reveal they can get it free by joining your membership.
Gym Owner's Simple Continuity Tweak
- A gym switched from selling six-week challenges to offering the challenge free if people became members, plus member bonuses and prepaid discounts.
- That tweak tripled membership sales and increased upfront cash via prepaid upsells.
