Ritter on Real Estate Why Consistency Outperforms Talent in Multifamily ft. Michael Blank
On this week’s episode, Kent is joined by Michael Blank. Michael shares his winding path from software IPO riches to a painful restaurant collapse, the light-bulb moment that multifamily creates true “mailbox money,” and how a Who-Not-How mindset lets new investors scale without waiting for decades of experience or their own capital. He breaks down the most common limiting beliefs, the step-by-step “dealmaker” approach he teaches, and the underwriting levers passive investors should question (exit cap, debt, reserves, real vacancy in value-add). They wrap with why today’s risk-adjusted returns in multifamily look stronger than two years ago and how tiny daily actions—and clarity—beat “massive action” every time.
Where to find Michael:
Website: https://TheMichaelBlank.com
Instagram: https://instagram.com/themichaelblank
Facebook: https://www.facebook.com/themichaelblank
LinkedIn: https://linkedin.com/in/mblank1
Youtube: https://youtube.com/user/ApartmentInvesting
Twitter: https://twitter.com/themichaelblank
Link to Book “Financial Freedom with Real Estate Investing”: https://bit.ly/3E1d3xG
Key Takeaways
- Swap “How do I do this?” for “Who can help me do this?” to overcome experience and capital gaps fast.
- Consistency > intensity: tiny daily actions on deal flow or investor meetings compound into momentum.
- Underwriting sanity checks for passives: conservative exit cap, realistic vacancy during value-add, debt terms (fixed/caps, prepay penalties), and funded/replenished reserves.
- You can’t eliminate risk—manage it. Be conservative without getting stuck in analysis paralysis; commit to the next three actions, then repeat.
- Market lens: lower leverage, flat-to-down rate outlook, and a thinning new-supply pipeline improve multifamily’s risk-adjusted setup versus the zero-rate era.
Books mentioned:
- Financial Freedom with Real Estate Investing — Michael Blank
- Who Not How — Dan Sullivan
- Rich Dad Poor Dad — Robert Kiyosaki
- The Miracle Morning — Hal Elrod
- The Miracle Equation — Hal Elrod
Michael’s resources & free scaling course: https://thefreedompodcast.com/kent
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Production by Outlier Audio