School of Podcasting: Expert Tips for Launching and Growing Your Podcast Tom Webster: The Importance of Editing Your Show
In this episode of the School of Podcasting (episode 949), we get some great insights from media research expert Tom Webster. With a focus on optimizing podcast content and strategy, Tom and Dave explore common pitfalls that podcasters face, particularly the importance of engaging content from the outset. They discuss practical tips on improving podcast narrative and editing, handling advertiser concerns, and leveraging audience feedback to refine your podcast. Whether you're a seasoned podcaster or just starting, this episode provides valuable lessons on creating captivating content that resonates with listeners and satisfies advertisers. Don't miss the unique strategies and actionable advice that could transform your podcast into a must-listen show.
About Tom Webster
Tom Webster is a partner at Sounds Profitable, dedicated to setting the course for the future of audio. He has thirty years of experience in streaming, podcasting, audiobooks, terrestrial radio, and everything else that we stick in our earballs. In his previous work, with Edison Research, Webster was the co-author of the annual Infinite Dial® study, the longest-running study of consumer media habits since 1998, as well as the Share of Ear® and Edison Podcast Metrics studies. With Sounds Profitable, his body of work includes dozens of the most influential reports in podcasting, and he is one of the most widely cited audio researchers in the world.
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Mentioned In This Episode
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The Audience Is Listening: A Little Guide to Building a Big Podcast Book
Tom's Webster's Website for the Book
Podpage (website builder for Podcasters)
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Live Appearances - I'd Love To Meet You!
AUGUST 18-21, 2025 Podcast Movement, Dallas TX. (So Many Ways To Monetize Which One is Best For You? Talk). August 24-26, 2025 CEX, Cleveland, Oh. The Event for Content Entrepreneurs September 26-28 2005 Empowered Podcasting Conference, Uptown Charlotte, NC
Question of the Month August 2025
Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you satisfied with the outcome? Go to www.schoolofpodcasting.com and answer the question by August 22nd 2025. When you answer the question, tell us a little bit about your show (elevator pitch) and where we can find it (your website so I can link to it)
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