Embracing Disruption for a Competitive Advantage

Sue Bethanis hosts Cat Lee, Head of Partner Marketing at Pinterest. Known as one of the most innovative platforms in the world, Pinterest has revolutionized how people discover products and content, and how customers engage with businesses. Cat provides an insider’s view on how Pinterest has become an extremely disruptive social media powerhouse while building 100 million users.

Cat and Sue discuss:

+ Pinterest’s innovative vision for future growth through visual search
+ Strategies and processes to understand, anticipate, and lead market disruption
+ How Pinterest is eliminating traditional barriers for business participation
+ How Pinterest partners with retail companies