Business Wars Hilton vs Marriott | Check-In | 1
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Aug 9, 2023 The journey begins in 1919 with Conrad Hilton in Texas, pivoting from banking to hotels as he faces the brink of bankruptcy. Meanwhile, J.W. Marriott starts off serving root beer, setting the stage for a fierce competition. The rivalry heats up as both giants innovate and navigate the ups and downs of the hospitality industry. From economic challenges during the Great Depression to strategic growth maneuvers, the tale unfolds showcasing ambition, tension, and the foundations of their monumental brands.
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Conrad's First Hotel
- Conrad Hilton, seeking a banking opportunity, stumbled into the hotel business in Cisco, Texas.
- After a deal fell through, he bought the Mobley Hotel, capitalizing on its high occupancy rate.
A Million-Dollar Gamble
- To build his first hotel, Conrad Hilton needed $1 million but only had $100,000.
- He leased the land and used the 99-year lease as collateral to secure loans, a novel approach.
A Check and a Friend
- Facing financial ruin, Conrad prioritized paying his plumber over the bank, risking foreclosure.
- Harry Siegel, trusting Conrad, provided a loan, saving the project and leading to the Dallas Hilton's opening.
