Business Wars
Hilton vs Marriott | Check-In | 1
Aug 9, 2023
The journey begins in 1919 with Conrad Hilton in Texas, pivoting from banking to hotels as he faces the brink of bankruptcy. Meanwhile, J.W. Marriott starts off serving root beer, setting the stage for a fierce competition. The rivalry heats up as both giants innovate and navigate the ups and downs of the hospitality industry. From economic challenges during the Great Depression to strategic growth maneuvers, the tale unfolds showcasing ambition, tension, and the foundations of their monumental brands.
38:07
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Quick takeaways
- Conrad Hilton overcomes bankruptcy and expands his hotel business coast to coast through acquisitions and settlements.
- Bill Marriott focuses on rapid expansion, targeting major convention cities and market leaders from Hilton to establish Marriott as a major player in the hotel industry.
Deep dives
Conrad Hilton opens Berlin Hilton to send a message to Moscow
In 1958, Conrad Hilton opens the Berlin Hilton as a way to show the Soviets that the West is there to stay. The luxurious hotel becomes a beacon of capitalism and prestige, hosting a grand opening party for VIP guests.
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