

How To Turn Podcast Guesting Into a $1M Business | 078
56 snips May 22, 2025
Dustin Riechmann, founder of Seven Figure Leap, helps experts build 7-figure brands through storytelling. He shares his fascinating journey from traffic engineer to entrepreneur, highlighting how he transformed his business using podcast guesting. Dustin reveals why smaller podcasts can be more effective than bigger ones, introduces his 5 Ps framework for converting interviews into clients, and discusses the importance of relationship-building over ads. This insightful conversation is packed with actionable strategies for service providers and creators.
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5 Ps Framework for Podcasting
- Use the 5 Ps framework: Purpose, Plan, Pitch, Perform, Profit to succeed in podcast guesting.
- Purpose defines the audience and transformation; profit comes from leveraging the interviews.
Traffic Engineer to Podcasting
- Dustin transitioned from 15 years in traffic engineering to marketing through a meat stick business.
- Podcast guesting saved his business in 2020 when trade shows were canceled and led to his current business.
Small Podcasts Win Big
- Focus on small to medium-sized podcasts rather than only big shows for more consistent results.
- Smaller shows are approachable and can drive significant leads and impact.