Dev Interrupted Scaling Smart: Strategies for Product Development | Semgrep’s Adam Berman
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Aug 6, 2024 Adam Berman, Head of Engineering at Semgrep, shares his insights on scaling product lines within a company. He discusses the challenges of transitioning from a single product to multiple offerings, emphasizing the role of strong organizational design and effective collaboration. Adam highlights the importance of user feedback in the development process and balancing innovation with stability. He also delves into the need for rapid iteration and learning, advocating for a mindset shift from building products to fostering a culture of experimentation.
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One-To-Two Product Mindshift
- Moving from one product to two fundamentally changes organizational responsibilities and priorities.
- You must balance platform thinking, product ownership, and avoiding unnecessary silos.
Same Buyer Simplifies Integration
- Targeting the same economic buyer makes multi-product integration easier and more valuable.
- Better-together features reduce context switching and enable cross-product prioritization.
Build To Learn First
- Prioritize learning early and accept technical debt rather than over-engineering for scale.
- Plan a later reinvestment phase to rebuild systems that need to scale if the product succeeds.