Year Zero: The Quiet Work Behind Building an Indie Brand the World Hasn't Met Yet

Andi takes you behind the scenes of Casa Noon's pre-launch season — from hand-packing 65 boxes at her kitchen table to navigating early PR, pre-orders, and the slow, unseen work of building an indie beauty brand from scratch.

She breaks down what most people miss about "year zero," why visibility often comes after years of grind, and how creators and founders can reconnect to the story beneath their work when the noise gets loud.

You'll hear: • What it really looks like to prep for launch without celebrity backing or big budgets • Why indie brands deserve more energy than algorithm-optimized favorites • How to support creators and artists during gifting season • The emotional reality of being in the "almost there" stage • Why your founder lore — your mythology — is still the clearest path to resonance • A reminder that your work isn't stuck; your voice is just waiting to be felt again

Perfect for indie founders, artists, and anyone quietly building something they believe in.

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