The rules of selling on Amazon have changed, and sellers who don’t adapt are paying the price in time, revenue, and sometimes, their entire account.

In this episode, we’re joined by John Cavendish, the founder of Seller Candy, an agency that deals with Seller Support on behalf of Amazon sellers.We dive into what’s really going wrong behind the scenes of Amazon businesses with someone who sees it all from the inside. From shifting product launch strategies to the overlooked support issues that sabotage sellers, we uncover the patterns that can quietly erode your success.

We explore the most common launch mistakes Amazon sellers make, why account suspensions are on the rise, and what proactive steps you can take to protect your account’s health before it’s too late.

If you want to launch smarter, avoid suspension triggers, and get ahead of account health issues before they escalate, this episode is packed with essential insights.

Topics Discussed in this episode:

How launching a product on Amazon has changed (03:47)
Common product launch mistakes entrepreneurs make (10:17)
The main support problems Amazon sellers experience (11:46)
The most common reasons for account suspensions (17:19)
Proactive steps you can take to avoid account health issues (19:59)
How Seller Candy’s clients are reacting to tariffs (25:14)
John’s advice to US-based Amazon sellers (29:42)

Mentions:

Sit back, grab a coffee, and learn how to protect your Amazon seller account from unnecessary suspensions!

Tim Harford on Fifty Inventions That Shaped the Modern Economy