Business Wars Best of Business Wars Daily | Notes on a Tech Scandal | 6
Dec 8, 2022
Victoria Song, a reporter at The Verge, and comedian Matt Braunger join the discussion. They dive into the corporate blunders faced by tech giants like Peloton and Uber, analyzing their recovery tactics. The conversation touches on Meta's battle against TikTok, particularly how it affects parenting and data privacy. Additionally, they reveal Peloton's struggles with loyalty amid scandals and the broader implications for the fitness industry. Finally, the dialogue highlights consumer loyalty in the face of corporate controversies.
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Meta's Smear Campaign
- Meta hired Targeted Victory, a GOP consulting firm, to create a smear campaign against TikTok.
- This involved fabricating the "Slap a Teacher Challenge" to scare parents.
Targeting Young Eyes
- Matt Braunger expresses concern about algorithms targeting young children on platforms like Cocomelon.
- He emphasizes the need for parents to limit screen time and be aware of their children's online activities.
Backfired Campaign
- Meta's smear campaign against TikTok might have backfired, making them appear desperate.
- The campaign aimed to portray TikTok, a foreign-owned app, as a data threat to teens.