Billions How Gong built a $7,2bn dollar brand? (Secrets from their CMO) - Udi Ledergor
Dec 21, 2025
Udi Ledergor, former CMO and current Chief Evangelist at Gong, shares his journey in building a $7.2 billion brand through innovative marketing. He reveals how a small team created impactful content that resonated with audiences and resulted in viral campaigns. Udi discusses clever tactics like renting a Times Square billboard to amplify Gong's presence and the calculated approach behind their Super Bowl ad. Highlighting the importance of sparking emotions over focusing solely on features, he provides a fresh take on the power of courageous marketing in driving brand success.
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Punch Above Your Weight
- Find premium media associated with big advertisers and sneak in affordably to gain halo effects.
- Capture strong photos/videos and amplify them via employees and customers to multiply reach for minimal spend.
Start With Audience Emotion
- Start content with what your audience cares about, not what you want to say.
- Trigger emotions like feeling smart, informed, or cool to make content shareable.
The Swearing Study That Lit LinkedIn
- Gong published research showing reps who curse had higher win rates and the post exploded on LinkedIn.
- The study provoked strong reactions and large organic sharing, which Gong used as marketing leverage.