CONEX S8: How Krispy Kreme Creates Personal Experiences with a Global Audience

Kelley O’Brien, Director - Interactive, Digital, Social at Krispy Kreme, joins the Content Experience Show to discuss bringing personal experiences to a worldwide audience.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• How social can be used to engage your audience in product creation
• Why being a B2C brand with a fun persona still requires strategy and planning
• How to balance a personal experience with a global experience with a multinational audience

 

Resources

• NUVI
• Lightboard

 

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