Online Selling Partner Podcast
Episode #1 - Can 3P's take the Buy Box from Amazon 1P? How to get Vendor Central to update your ASIN content & images? Keepa to watch Amazon and more!
Aug 16, 2023
Mike Monticue, a former Amazon book reseller, shares valuable insights from managing millions in Amazon VC sales. Topics include transitioning from retail arbitrage to working in Vendor Central, the differences between Amazon 1P and 3P, challenges in updating content, and the benefits of brand registry on Amazon.
26:03
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Quick takeaways
- Being a successful 1P vendor on Amazon requires volume and the ability to manufacture your own products.
- Third-party sellers can compete effectively with Amazon in the buy box by using tools like Keepa and considering factors like pricing and competition.
Deep dives
Transition from 3P to 1P on Amazon
In this podcast episode, Mike discusses his journey from being a third-party (3P) seller to working with Amazon as a first-party (1P) vendor. He explains that starting off with retail arbitrage and selling books on Amazon FBA, he eventually transitioned to working for a brand and managing their online store. Mike highlights the importance of having volume and manufacturing your own products to be successful as a 1P vendor. He also shares insights on the challenges of winning the buy box against Amazon and provides tips for third-party sellers to compete effectively.
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