The Agile Daily Standup - AgileDad One Why Beats a Thousand Whats - Agile Sales & Marketing
4 snips
Feb 25, 2025 Market research may resemble archaeology, but it often falls short in predicting the future. This discussion reveals how traditional methods yield mere 'whats' without uncovering deeper 'whys'. It critiques the mechanical use of consumer research in marketing decisions and emphasizes the importance of truly understanding consumer behavior. Practical insights from Agile methodologies shed light on enhancing marketing strategies by engaging with data on a deeper level.
AI Snips
Chapters
Transcript
Episode notes
Market Research Limitations
- Market research resembles archaeology, revealing past patterns but offering limited future predictions.
- It provides many "whats" but few "whys," making strategic application crucial.
Strategic Insight over Delivery
- Emphasize strategic insight instead of just delivery and release in agile frameworks.
- Involve top managers in the process to gain valuable strategic input and data analysis.
Adobe's Strategic Research
- Adobe tracked contest participants' Creative Cloud usage, not just clicks, but why they used tools.
- This revealed strategic insights into product understanding and usage for future decisions.