Becker’s Healthcare Podcast Timothy Brown, Chief Communications and Marketing Officer at Stony Brook Medicine
Jul 1, 2025
Timothy Brown, Chief Communications and Marketing Officer at Stony Brook Medicine, shares insights on utilizing AI and social media to enhance healthcare communication. He discusses the significant impact of technology on messaging and the importance of adapting strategies for younger audiences. Brown emphasizes a content-driven approach and agility in marketing while encouraging continuous learning and diverse perspectives among leaders to navigate the fast-paced digital landscape effectively.
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AI and Social Media Transform Healthcare
- AI serves as a valuable tool to enhance communication in healthcare, not as a replacement for jobs.
- Zero-click searches and social media platforms like Instagram are becoming primary sources for health information among younger people.
Build a Content-First Strategy
- Develop a strong content strategy to establish expertise and engage audiences on platforms like Instagram.
- Strive to become a content engine that consistently delivers accurate health information.
Adopt Agile and Measure Social Impact
- Transition marketing teams to agile, content-first operations to stay nimble and responsive.
- Monitor social metrics to benchmark success against competitive markets like New York.