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Elementality for Financial Advisors | Elements Financial Vitals System™
The Benefits of Podcasting for Advisors
Dec 5, 2023
This podcast explores the benefits of podcasting for financial advisors, including attracting clients and building a following. It discusses strategies to increase podcast growth, such as collaborating with other hosts and leveraging call-to-action on other shows. The episode also highlights the challenges faced in the early days of podcasting and the unique value that podcasting offers compared to other mediums.
23:01
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Quick takeaways
- Podcasting can be a powerful tool for audience building and marketing, particularly at the top of the funnel.
- Distribution strategies such as appearing on other podcasts or inviting industry experts can significantly grow an audience and increase conversion rates.
Deep dives
Podcasting as a Top of Funnel Audience Building Tool
Podcasting can be an effective top of funnel tool for audience building. It can be fun, entertaining, and attract a larger possible audience. However, it can also be more technical if the goal is to target the middle or bottom of the marketing funnel. In those cases, the podcast may cover topics better suited for copywriting and short-form marketing material. The speaker emphasizes that leaving the podcast at an audience building level is more effective.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode