StrictlyVC Download AI has opened a new era in Venture Capital with Forerunner's Kirsten Green
Apr 8, 2025
Kirsten Green, Founder and Managing Partner at Forerunner Ventures, discusses her decade-long journey in venture capital, emphasizing the firm’s knack for spotting consumer trends like those that led to their investments in Oura and Chime. She shares her insights on navigating the direct-to-consumer landscape, the pivotal role of AI in shaping investment strategies, and the importance of building trust with founders. Kirsten also offers advice for aspiring entrepreneurs on what makes a standout founder in today’s rapidly evolving market.
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San Francisco Advantage
- Kirsten Green explains why she stays in San Francisco.
- She believes the city's energy, ambition, and concentration of dreamers provide an edge for VCs.
Forerunner's Investment Philosophy
- Forerunner Ventures invests in businesses at the intersection of shifting demand and technological advancements.
- This framework guided early investments influenced by mobile and social media's rise and changing consumer interaction.
D2C Success Stories
- Forerunner's successful investments in D2C brands like Bonobos, Glossier, and Farmer's Dog are discussed.
- These companies capitalized on new consumer preferences and innovative business models.