Navigating the D2C Landscape

Forerunner has seen a number of high-profile successes in their investments, showing an ability to get ahead of consumer trends with investments in Oura, Chime, the Farmer's Dog and beyond in non-B2C companies. And to get a sense of how that happened, and what's next for Forerunner in the AI era, TechCrunch Editor-in-Chief Connie Loizos spoke with their Founder and Managing Partner Kirsten Green during a StrictlyVC event in San Francisco.

Chapters:

00:00 - Introduction and Kirsten’s Investing Philosophy

01:42 - Founding Forerunner and the Early Vision

03:28 - Identifying Consumer Behavior Shifts

05:10 - Building Trust with Founders

06:47 - Evaluating Consumer Brands Today

08:15 - Challenges and Lessons in Venture

10:03 - Forerunner’s Collaborative Approach

11:50 - What Makes a Standout Founder

13:30 - Advice for Entrepreneurs and Wrap-Up

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