AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The $100 MBA Show
MBA28 How to Turn Email Subscribers into Customers
Sep 11, 2014
In this engaging discussion, Paul Jarvis, an expert in customer relationships, teams up with music genius Matt Giovanisci, known for his catchy podcast themes. They dive into the art of transforming email subscribers into loyal customers through relationship-building. Key insights include the power of value-driven communication, crafting a thoughtful welcome series, and consistent content to nurture loyalty. The duo emphasizes how supportive communication in personal and business relationships can lead to success.
12:32
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Building trust through valuable, non-sales-focused interactions increases the likelihood of email subscribers becoming customers over time.
- An understated approach to sales, such as subtly including offers in value emails, fosters a more natural and appealing customer relationship.
Deep dives
Building Trust is Crucial
Establishing trust with email subscribers is essential for converting them into customers. Trust can be cultivated by consistently providing value and support without immediately pushing for a sale. This approach allows subscribers to see you as a reliable resource, making it more likely they will approach you when they're ready to purchase. By treating these interactions as ongoing relationships rather than transactional moments, you foster a sense of loyalty and respect among your audience.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode