Inspired by our conversation with Phil Treadwell, this episode centers on social media, human interaction, and how this relates to finding our people and building our personal brands. Tuning in, you’ll hear about social media as a tool for business and why we need to question why our audiences go online and how they’re using these platforms. AJ talks about what she learned from the book Find Your People by Jennie Allen, the importance of commonalities for forming natural connections, and how this plays out on social media. Tune in today to learn how to differentiate yourself from your competition by letting people get to know you.