DTC Podcast
Ep 413: Is Your Amazon Ad Account Structure...Shallow? How Over-Automation and a Generic Approach Limits Your Scale on Amazon | AKNF
Jun 14, 2024
Amazon advertising experts Rob and Clifford from Pilothouse discuss the pitfalls of over-automation, the benefits of manual oversight, and the importance of deep campaign segmentation to scale effectively. They highlight the need to balance ROAS goals and target new customers for optimal performance on Amazon ads.
22:47
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Quick takeaways
- Incremental automation with manual oversight improves campaign performance.
- Deep campaign segmentation targets high-volume keywords effectively for rapid scaling.
Deep dives
The Importance of Manual Intervention for New Campaigns
When launching new campaigns or facing unpredictable spikes in traffic, manual intervention is crucial. Setting up campaigns, modifying placements, and adjusting bids initially allows for better data collection. Automation excels at making incremental changes once campaigns have stabilized, leveraging data effectively for smarter adjustments.
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