Ep 413: Is Your Amazon Ad Account Structure...Shallow? How Over-Automation and a Generic Approach Limits Your Scale on Amazon | AKNF

Jun 14, 2024

Amazon advertising experts Rob and Clifford from Pilothouse discuss the pitfalls of over-automation, the benefits of manual oversight, and the importance of deep campaign segmentation to scale effectively. They highlight the need to balance ROAS goals and target new customers for optimal performance on Amazon ads.

Ask episode

Chapters

Transcript

Episode notes

Intro

00:00 • 2min

Optimizing Amazon Ad Accounts for Targeting New Customers

01:46 • 11min

The Significance of Deep Segmentation in Amazon Ad Account Structure

12:52 • 3min

Strategies for Deepening Amazon Advertising and Driving Revenue Growth

15:23 • 4min

Achieving Scale Through Deep Amazon Ad Campaigns

19:12 • 3min

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Hello and welcome to the DTC Podcast! Today, we're diving into the world of Amazon ads with Rob and Clifford from Pilothouse. Known for conducting thorough audits and revealing hidden potential in ad campaigns, they bring valuable insights into optimizing Amazon advertising beyond the basics.

In this episode, we discuss:

Overcoming Automation Pitfalls: Learn why relying solely on automation can limit your campaign's success and how manual oversight can make a significant difference.

Advanced Segmentation Strategies: Discover how detailed segmentation of keywords and product variations can rapidly scale your campaigns.

Balancing ROAS Goals: Understand how to strategically balance high and low ROAS campaigns to maximize overall performance and capture new customers.

The key takeaway? Moving beyond branded search terms and employing a mix of targeted campaigns, coupled with intelligent automation and manual intervention, is essential for unlocking your Amazon ad potential.

Key Insights:

Automate incrementally with manual oversight for optimal performance.

Segment campaigns deeply to target high-volume keywords effectively.

Balance campaign ROAS to capture new customers and maintain efficiency.

Timestamps:

00:00 - Introduction to Automated Campaigns

04:30 - Common Pitfalls in Amazon Ad Campaigns

09:00 - Effective Use of Automation in Amazon Ads

14:00 - Scaling Campaigns for Large Brands

18:30 - Case Study: Four Sigmatic’s Amazon Ad Strategy

Hashtags:

#AmazonAds #DigitalMarketing #Ecommerce #ROAS #CustomerAcquisition #AdCampaigns #Automation #SEO #MarketingStrategy #Pilothouse #DTCPodcast #AmazonAdvertising #InfluencerMarketing #BrandAwareness #AdOptimization #MarketingTips #AmazonFBA #AdTech #EcommerceMarketing #ContentMarketing

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Watch this interview on YouTube - https://dtcnews.link/video