Test and experiment your way to market success w/ Eli Packouz | The Health Innovators Show

Eli Packouz, CEO and Co-Founder of Instafloss, is a serial inventor and entrepreneur who took a solution already on the market and supercharged it into something that will change the way the world thinks about flossing.

Show highlights:

How flossing and oral health influences health overall (2:28)

The one trick for successful campaigns (15:18)

Crowdfunding is the first step towards getting to market (17:50)

Propose hypotheses, not answers, in meetings (22:12)

Putting together a go-to-market plan (24:19)

The importance of having a good product (30:04)