Do This, NOT That: Marketing Tips with Jay Schwedelson Cvent Head of Global Events: PTO Matters! Embrace Career Turns!đĽw/Rachel Andrews | Ep. 451
Nov 21, 2025
In this engaging conversation, Rachel Andrews, Head of Global Events at Cvent, shares her 15-year journey from organizing school events to leading global programs. She discusses the value of embracing challenges and protecting mental health, especially in the chaotic events industry. Rachel reveals how to design networking experiences that include introverts and critiques ineffective roundtable formats. Plus, she offers insights on attendee behavior from last-minute registrations and passionately defends the importance of taking PTO.
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From Holiday Party To Global Head
- Rachel traced her event career from college fundraisers and a holiday party to leading Cvent's global events after 15 years.
- She grew a small, disjointed team into a 40-person organization by saying yes and reinventing the program repeatedly.
Say Yes And Embrace The Suck
- Embrace hard assignments and 'embrace the suck' to learn quickly and reinvent your role.
- Use small projects to expand responsibilities and level up continually.
Networking Is The Top Attendee Demand
- Attendees consistently ask for more networking, but scale and personality types break naive approaches.
- Rachel emphasizes designing smaller, persona-driven formats so introverts and ambiverts actually connect.