Marketing School - Digital Marketing and Online Marketing Tips When Should You Expand Your Marketing #1895
Oct 22, 2021
Discover the key to successful marketing expansion by thinking like an investor. The hosts share personal experiences about managing multiple projects and the importance of resource allocation. Learn when it's the right time to ramp up your marketing efforts and how to streamline your initiatives for optimal effectiveness. Get practical tips on balancing various marketing strategies to ensure you make informed decisions that drive growth!
AI Snips
Chapters
Transcript
Episode notes
Marketing Like Investing
- Think about marketing like an investor, focusing on resource allocation.
- Prioritize and allocate resources effectively for marketing success.
Focus and Expansion
- Eric Siu initially struggled trying to do SEO, podcasts, YouTube, and social media simultaneously at Single Grain.
- He succeeded by focusing on YouTube ads at an education company and then expanding gradually at Single Grain after SEO success.
When to Expand
- Expand marketing with profits, extra people, or one successful channel.
- Focus on one channel until successful if strapped for time or resources.