On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Brian Rothenberg, Partner at defy.vc.

Finding exponential growth is the holy grail of every startup, but many fail in pursuit of it.

Brian’s career has spanned every stage of startup growth, from scrappy zero to triumphant IPO. He founded SkillSlate which was acquired by TaskRabbit (acq. Ikea), then went on to scale Eventbrite’s $5B+ growth engine as VP of Growth and helped them to IPO.

Today, Brian is investing in and advising early-stage startups.

In this session, Lloyed and Brian discuss:

5:25 - How to determine early stage market fit

9:59 - What to focus on after the initial value and hook

15:00 - Keys to successfully defining and utilizing growth loops

21:57 - Pitfalls for companies that haven't been able to leverage growth loops

31:29 - Defining Eventbrite's growth model

43:41 - How growth teams are changing today

Learn more at https://tractionconf.io

This episode is brought to you by:

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses, but the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6000 entrepreneurs from over 100 countries, of which 300 have grown their startups to Seed and Series A stage and raised over $2 Billion in funding. To learn more about Launch's programs or the Canadian Startup Visa visit https://LaunchAcademy.ca 

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline their podcast production. Learn more at ContentAllies.com