Whenever you make a sale, it is essential that you first educate your customer and earn their trust. One of the best ways to earn that trust is by sharing your expertise for free, thereby demonstrating your integrity and your worth. Today on the show Rory revisits his conversation with Evan Carmichael of Brandlytics on how to dominate on YouTube and why you should give away your expertise for free. Tuning in, you’ll hear Rory share his top three takeaways, including how to make data-driven decisions for your online content, and why YouTube videos should be longer than you think. For more on why YouTube is considered education at scale, and how you can use it to grow your brand on multiple platforms, make sure you check out this recap!