Parker Conrad, CEO of Rippling and Mamoon Hamid, partner at Kleiner Perkins discuss their experiences with startups, the challenges they faced, and the importance of executives being involved in problem-solving. They also delve into the concept of compound startups, deep integrations, and the inefficiency of buying separate software components. The podcast offers insights on fundraising dynamics, starting companies for the right reasons, and the unique series A of Rippling.
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Quick takeaways
Rippling prioritizes hiring senior executives early on, defying conventional wisdom.
CEO Parker Conrad actively engages in customer support, maintaining a strong connection to challenges faced by the support team.
Anecdotes are valued by Parker Conrad when troubleshooting problems, providing more context and understanding of root causes.
Deep dives
Unique Practices and Features
Rippling stands out with various unique practices and features. For instance, they transparently display their support response times and ticket statuses on their website, showcasing their commitment to customer service. They have a high density of former founders among their team, which brings a diverse and experienced set of perspectives. Rippling also takes a compound startup approach, building multiple products simultaneously and constantly launching new SKUs at an impressive rate. They prioritize hiring senior executives early on, including their CFO, defying conventional wisdom. Additionally, Rippling focuses on serving SMBs rather than targeting large enterprise clients.
Leadership Principles and Hands-On Approach
Rippling follows the principle of 'go and see,' emphasizing the importance of executives spending time on the ground floor to understand the intricacies of their functions. The CEO, Parker Conrad, actively engages in customer support himself, recognizing the value of getting firsthand insights into customer issues and improving the product based on these interactions. By being involved in menial work and hands-on customer support, Parker maintains a strong connection to the challenges faced by the support team and ensures accountability throughout the organization.
Using Anecdotes Over Data
Parker Conrad promotes the use of anecdotes rather than relying solely on data when troubleshooting problems within the company. He believes that anecdotes provide more context and a deeper understanding of the root causes. Instead of solely relying on aggregated data, Parker values firsthand experiences and individual stories to inform decision-making and problem-solving processes in the organization.
Building integrated software systems
The speaker argues that building software systems in a compound way, where multiple products are built simultaneously, can lead to better outcomes. By integrating different products and solving deeper business process problems, companies can create more sophisticated and comprehensive solutions. This compound approach allows for deeper reporting and analytics capabilities, improved workflow automations, and better integration with other systems. The speaker believes that this method of building software is the global minima, surpassing the traditional approach of building narrow, standalone products.
Redefining the software bundling trend
The speaker discusses a wave of software rebundling, where companies are moving away from building narrowly focused point solutions and towards building all-in-one systems that provide deep integration and comprehensive functionality. The speaker compares this trend to shopping at a warehouse store like Costco, where customers want everything in one place, and notes the similarities to Salesforce, where customers can access a range of services all in one platform. This approach aims to provide customers with best-in-class components bundled together to simplify workflows and enhance product capabilities.
Guests: Parker Conrad, CEO of Rippling, and Mamoon Hamid, partner at Kleiner Perkins
How long did it take for Parker Conrad to stop wanting revenge? “I’ll let you know when it switches over,” the Rippling CEO and co-founder jokes. He resigned from his last company, the buzzy HR unicorn Zenefits, in 2016 and then quickly realized that the company’s new leaders would never return it to its former glory. He still loved the problems he had been trying to solve, and launched Rippling because “there was an opportunity there, [and] if it works ... it’s going to be fundamentally and foundationally better as a product.” It worked. As of March, Rippling has been valued at more than $11 billion, more than double Zenefits’ peak.
In this episode, Parker, Mamoon, and Joubin discuss what happened at Zenefits, avoiding press coverage, FOMO and expectations, Paul Graham, fixing corporate insurance, Ryan Peterson’s “revenge portfolio,” CEO coaches, Mike Vernal, approving expenses, anecdata, and the Costco of SaaS.
In this episode, we cover:
How Parker and Mamoon met (00:56)
The Zenefits Series B (06:29)
“Stuck in a nightmare” (09:20)
Entrepreneurship is “soul-destroying” (12:46)
Parker’s first company, SigFig (17:17)
Starting a company for the right reasons (21:02)
Starting over after Zenefits (27:06)
Avenging Zenefits (31:57)
Rippling’s unusual Series A (38:40)
What it does well (43:13)
“Go and see” (46:35)
The compound startup (51:44)
Who Rippling is hiring and what “grit” means to Parker (01:00:39)