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8min chapter
#162 CEO & Co-Founder Rippling, Parker Conrad w/ Mamoon Hamid: Compounding
Grit
Building Compound Startups and the Advantage of Deep Integrations
This chapter explores the concept of compound startups and the benefits of building integrated products. It discusses the key differences between brittle plastic versions and enterprise-grade products, emphasizing the importance of analytics, reporting, workflow automation, and role-based permissions. The chapter also highlights the advantage of deep integrations with employee data and other products, comparing this approach to the rebundling of all-in-one systems in the software industry.
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