Scouting for Growth Edward Brawer: Revolutionising Content Creation With AI-Powered Podcasting
On this episode of the Scouting For Growth podcast, Sabine VdL talks to Edward Brawer, co-founder and CEO of PodcastAI, a groundbreaking SaaS platform that's revolutionising the podcasting industry.
In this episode, we'll explore: Edward's entrepreneurial journey and the origin of PodcastAI, how AI is transforming the podcasting landscape, the future of content creation and distribution in the digital age, strategies for entrepreneurs looking to leverage podcasting for growth, & the challenges and opportunities in the rapidly evolving podcasting market.
KEY TAKEAWAYS
- Our previous startup was with a video platform, we looked at what we could do with AI & the models were pretty expensive. It could take the titles of YouTube videos & it would give you new titles which isn’t super useful. The real Aha moment for everybody was ChatGPT because it wasn’t a technological development, it was realising how to use the technology. It was at that time I realised that there was no limit to what you could build with this which led me to start PodcastAI.
- In February I started playing around with AI voice models & I realised that I could create a parody of an episode of the All In Podcast. I posted it on Twitter & it was reposted by them & went viral, hitting 600,000 views. We did 6 in total & people wanted to know if it was real, if AI had produced the podcast, they asked for the code and GitHub repository. That’s when we knew we could do it & we now have a product called ‘The Magic Pod’ which creates a podcast for people who aren’t comfortable with being in front of a microphone, it creates a completely automatically generated podcast based on a blog, news sites in your voice.
- Podcasting can be as simple or complicated as you want it to be. At its simplest, you can have a Zoom recording a put that out, PodcastAI can level up your production quality by automating all the post-production, distribution & promotion. At the higher end it’s more like a scripted TV show. Everybody is able to do this.
- A100 years ago, the percentage of the population engaged in farming was easily double digit, now maybe 1% has to be engaged in farming because there are tractors etc. Not everybody became unemployed, they went on to do even greater stuff & increased the standard of living for everybody and earned higher wages.
BEST MOMENTS
‘For most podcasters the interview is the fun part and the rest is less fun (pre- & post-production, editing, promotion & distribution, website CMS), Podcast AI makes podcasting effortless.’
‘Magic Pod is a whole new game. You don’t even have to do the recording part, just give it a 3 minute sample of your voice, upload it into our system & it automatically goes out on the day & time you want.’
‘Today, podcasting is a $28billion market. In 5 years it’s going to be $100billion.’
‘You’ll have more throughput, higher quality overall outcomes of the work produced & agencies are going to be able to scale in a way they haven’t been able to, it’s going to become an enabling technology.’
ABOUT THE GUEST
Edward Brawer is the co-founder and CEO of PodcastAI, a cutting-edge SaaS platform revolutionising the podcasting industry through AI-powered automation. Launched in 2023, PodcastAI offers a comprehensive suite of tools for podcast creation, post-production, & distribution.
Under Edward's leadership, PodcastAI has secured venture backing, with Jason Calacanis' Launch fund as the lead investor. The platform offers innovative features such as AI-generated ad reads, fully automated podcast episodes, & comprehensive post-production services, positioning itself at the forefront of the rapidly growing podcasting market.
ABOUT THE HOST
Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, and commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner.