This episode of StartUp Health NOW challenges your perception of Alzheimer's in another in our series of conversations with our Alzheimer’s Moonshot Impact Board. This week's guest is Craig Ritchie, MD, PhD, CEO & Founder of Scottish Brain Sciences and a Professor at University of St. Andrews. A new view of Alzheimer's: Discover the distinction between what Dr. Ritchie calls Alzheimer's disease vs Alzheimer's dementia. The invisible threat: Learn how Alzheimer's can exist without noticeable symptoms, impacting younger individuals. Shifting the research focus: Explore the importance of studying pre-symptomatic Alzheimer's for effective treatment. Unleashing innovation: Gain insights into Dr. Ritchie's optimism for StartUp Health’s Alzheimer’s Moonshot Community. This episode is for you if: You're interested in the latest Alzheimer's research. You want to understand the different stages of Alzheimer's. You're curious about the power of collaboration in tackling Alzheimer's. Want even more about Alzheimer’s disease innovation? Learn how you can join our new Alzheimer’s Moonshot Meet the first companies to join the Alzheimer’s Moonshot Community. Meet Phyllis Ferrell, Chief Impact Officer for StartUp Health’s Alzheimer’s Moonshot Join us as we redefine Alzheimer's and ignite hope for a future free from dementia! Want more content like this? Sign up for StartUp Health Insider™ to get funding insights, news, and special updates delivered to your inbox. Innovators: Health Transformer University fuels your health moonshot Funders: Become a Health Moonshot Champion