Deidre Paknad is the CEO and co-founder of Workboard (https://www.workboard.com/)

🕒 Time Stamped Show Notes: 00:00 – Nathan's introduction to today's show 0:25 – How Workboard has been built to help companies acheive their stragtegic priorities faster 1:20 – Why the average customer is around $125k annually 1:45 – How they launched the company in 2014 2:45 – Why they've raised $12M in total capital thus far 4:45 – How they've landed 50 enterprise customers 5:15 – How they are doing around $520k in MRR today 6:30 – Why they decided to upsell based on number of seats 7:30 – How they are aiming for a 6 month payback period going forward 8:45 – Why they are hitting 140% net revenue retention 11:0 – How they are professional services and coaching to drive stickiness 12:20 – Why they are landing deals for around $17k with payback right away 13:35 – How their team of 55 is based in the Bay Area 14:15 – Why they aren't looking to raised until April 2019 15:00 – How she would view a $100M acquisition right now 15:50 – Why they are looking for a four month ramp period on their sales team 16:50 – The Famous Five