The Business of Travel

Thriving Through Change: How Sustainability can give your travel program a competitive edge | The Carbon Compass

Apr 30, 2025
Chrissa Pagitsas, CEO of Pagitsas Advisors and a leading voice in sustainability, shares her insights alongside Fanny Everard, Sustainability Program Manager at GBTA Foundation. They discuss how sustainability is integral to business growth and value, rather than just an ethical choice. Chrissa highlights the importance of innovative practices and partnerships in navigating uncertainty in the travel industry. They also emphasize the crucial role of the GBTA Sustainability Summit in fostering community and knowledge-sharing among sustainability professionals.
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ANECDOTE

Building Fannie Mae's Green Products

  • Chrissa Pagitsas built Fannie Mae's green mortgage and green bond businesses from scratch.
  • These sustainable financial products delivered both business value and environmental benefits.
INSIGHT

Travel Product Components Matter

  • The travel industry product is complex, composed of transportation, lodging, food, and experiences.
  • All these components offer opportunities for increased sustainability to meet traveler expectations.
ADVICE

Thrive Through Change Now

  • In uncertain times, do not retreat but experiment and form partnerships to pilot sustainability initiatives.
  • Preparing now with pilots and partnerships ensures growth and readiness for the post-uncertainty future.
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