Community Pulse DevRel Wins (Ep 87)
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Mar 8, 2024 The podcast discusses success stories in Developer Relations and Community teams, including innovative project launches at Spotify, storytelling techniques for DevRel content, navigating career decisions post layoffs, insights on layoff recovery, and music recommendations for perseverance.
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Spotify Developer Portal Success
- Ola shared a success story about launching a commercial hardware section on Spotify's developer portal.
- It reduced support requests and educated partners more effectively than before.
AppSmith's Targeted Video Strategy
- Kevin explained how AppSmith uses targeted video content to convert users into paid customers.
- They tailored content for developers and executives separately, resulting in improved engagement and conversions.
Manage Video Updates Proactively
- Maintain internal documentation and archives of raw video assets for easy updates.
- Coordinate with sales, marketing, and support to communicate updates and maximize content impact.