Ep. 172 - Powerful Strategies to Immortalize Your Brand with Jeremy Smith, President of Launchpad USA Group

Jeremy Smith, founder of LaunchPad has impacted iconic brands such as Apple, Chobani, Bob’s Red Mills, Urban Remedy and Kumana. This episode has prime examples on how Jeremy has worked with these company's and how these companies went to the next level.

A lot of great takeaways for food entrepreneurs and marketers including how to recognize superflourous trends versus trends that stick, with also amazing advice on how to make your brand everlasting. You’ll get so many great examples from iconic brands in this episode that will blow you away.

Jeremy is not shy to say what’s on his mind, but he backs it up with some pretty compelling feats. If you’re a starting brand or even an experienced product developer, you’ll learn something from this episode that might help you on your next project.

Sponsor: Salt of the Earth

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Show Notes

Food Startups Podcast What do you do for a living?: We turn an entrepreneur’s visions into reality. How did you start launchpad?: I started in the brokerage business. I used to work with Steve Jobs in designing projects with him. Level 1 Marketing Chobani Kumana Food Brokers: Either strategic people or powerpoint pushers. A Brokerage’s job is supposed to be to set up a movement Expo West CBD Presence Marketing Urban Remedy Bitcoin Tommy Burgers Mattson Eric Ree at Market Brand and DAB Albertsons-Safeway Steve Jobs: He looked at every experience and improved on it Bullet Cans Air Pods How do you get people to take you seriously?: You have to develop a sense of fearlessness (it took me 30 years). It’s a two-way street though. Companies must also accept negative feedback well Popchips Good Crisps Paul Clement at Urban Remedy Ultra Fresh – 3 to 5 day shelf-life How do you convince grocery stores to take a risk on you?: We would find a region that has a heavy concentration of buyers. You have to convince them that you have to be crazy enough to believe in them. What helps is to convince the grocer that people are not going to X store because they re buying the product from Y store. John Wisgran Some groceries have different ways of buying Do you have any advice on starting a food business?: Lots of people are going to tell you no. But you have to believe more than anyone. Ray Kroc: His determination outweighed the doubt from everyone. Great ideas fail, bad ideas succeed and visa versa LinkedIn: Jeremy Smith Jeremy@launchpadgroupusa.com Cell: 650-576-8803

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