Buyers buy because of emotion and rationalize their decision later. Jeffrey Gitomer challenges us to bring emotion into the sales process. He says that the most important thing that we can accomplish is for our prospects and clients to like us. When we get customers, we get a sale. When we build friends we establish a lifetime of success that is both financially rewarding and fulfilling. Jeffrey coaches us on how to bring more emotion to the sales process.

Want 2022 to be your best year yet? Join us for the 2022 Authentic Selling Challenge, January 17-21. We'll be coached by world-class thought leaders including Jeffrey Gitomer. Get your ticket now at www.authenticsellingchallenge.com.