What's Next! with Tiffani Bova
The Journey to Digital Transformation with David Rogers
Aug 3, 2023
David Rogers, an expert on digital transformation and a member of the faculty at Columbia Business School, discusses the five barriers that hold companies back from successful digital transformation: vision, priorities, experimentation, governance, and capabilities. He emphasizes the importance of empowering people at all levels of the organization for innovation to happen.
31:42
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Quick takeaways
- Successful digital transformation requires a clear and unique shared vision as well as prioritizing growth areas and focusing on key initiatives.
- Companies should adopt a culture of experimentation, revamp their governance models, and invest in technology, talent, and organizational culture to support digital transformation.
Deep dives
Digital transformation requires a shared vision and growth priorities
For a successful digital transformation, companies need a clear and unique shared vision that is specific to their market, customers, and industry. This shared vision should inspire and engage employees at all levels of the organization. Additionally, companies must prioritize growth areas and focus on a few key initiatives instead of spreading resources too thinly. Many companies struggle with either not having a clear vision or lacking the discipline to prioritize growth initiatives.
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