What's Next! with Tiffani Bova

The Journey to Digital Transformation with David Rogers

Aug 3, 2023

David Rogers, an expert on digital transformation and a member of the faculty at Columbia Business School, discusses the five barriers that hold companies back from successful digital transformation: vision, priorities, experimentation, governance, and capabilities. He emphasizes the importance of empowering people at all levels of the organization for innovation to happen.

31:42

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Episode guests

David Rogers

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Quick takeaways

Successful digital transformation requires a clear and unique shared vision as well as prioritizing growth areas and focusing on key initiatives.

Companies should adopt a culture of experimentation, revamp their governance models, and invest in technology, talent, and organizational culture to support digital transformation.

Deep dives

Digital transformation requires a shared vision and growth priorities

For a successful digital transformation, companies need a clear and unique shared vision that is specific to their market, customers, and industry. This shared vision should inspire and engage employees at all levels of the organization. Additionally, companies must prioritize growth areas and focus on a few key initiatives instead of spreading resources too thinly. Many companies struggle with either not having a clear vision or lacking the discipline to prioritize growth initiatives.

Introduction

2min

Opinions on Strategy, Virtual Reality, and Working from Home

3min

Defining Digital Transformation

7min

Rethinking Assumptions about Customers, Competition, and Value Propositions in the Digital Age

2min

Barriers to Digital Transformation

18min

Welcome to the What's Next! Podcast with Tiffani Bova.

This week I’m thrilled to bring you an episode of What’s Next! Podcast with David Rogers.

David is an expert on digital transformation and a member of the faculty at Columbia Business School. As the Director of Executive Education programs on digital business strategy and on leading digital transformation, he has taught over 25,000 executives through his programs in New York City, Silicon Valley, and online.

He is also the author of five books and is releasing another in September 2023 called The Digital Transformation Roadmap, which follows his landmark bestseller, The Digital Transformation Playbook, which has been translated into over a dozen languages.

THIS EPISODE IS PERFECT FOR… business leaders who want to harness effective transformation and innovation strategies across organizations.

TODAY’S MAIN MESSAGE… 70% of companies attempting digital transformation are failing. David presents the five barriers that are repeatedly holding companies back: vision, priorities, experimentation, governance, and capabilities. Those who confront these barriers head-on will unlock successful transformation.

WHAT I LOVE MOST… the reminder that innovation will not happen without people at every level of the organization being empowered to contribute.

Running Time: 31:41

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David’s Book:

The Digital Transformation Roadmap