The MAFFEO DRINKS Podcast 074 | Danil Nevsky | Hospitality vs. Drinks Industry: Navigating the Bartender-Brand Relationship | Indie Bartender
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Sep 22, 2024 Danil Nevsky, a legendary Indie Bartender known for his cocktail expertise, dives into the ever-evolving relationship between bartenders and brands. He critiques the disconnect often felt in the industry, emphasizing the crucial role of brand ambassadors. The discussion highlights the impact of social media on bartending, the rise of cocktail culture, and generational shifts in consumer habits. Danil also shares insights about creating authentic partnerships and adapting bar experiences to enhance customer connections.
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Distinct Industries
- The drinks and hospitality industries are distinct, like yin and yang, despite being interconnected.
- Brand ambassadors act as translators between these two worlds, often overlooked like barbacks.
History's Impact
- Historical events like Prohibition and World War II shaped the current landscape of the drinks industry.
- This led to the dominance of established brands from countries with less infrastructural damage.
The Rise of Small Brands
- The rise of the internet and improved logistics has enabled smaller brands to enter the market.
- This increased competition has made the bar industry a crucial marketing channel for brands.